How Do Suggested Donations Affect Charitable Gifts? Evidence from a Field Experiment in Public Broadcasting
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منابع مشابه
How do Suggested Donations Affect Charitable Gifts? Evidence from a Field Experiment in Public Broadcasting
Directmail fundraisers commonly provide a set of suggested donation amounts to potential donors, in addition to the option of writing in an amount. Yet little systematic evidence exists about the causal effects of suggested donation amounts on giving behavior. To this end, we conducted a field experiment on a directmail solicitation to nearly 15,000 members of three public broadcasting statio...
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Subsidizing charitable giving—for example, for victims of natural disasters—is very popular, not only with governments but also with private organizations. Many companies match their employees’ charitable contributions, hoping that this will foster the willingness to contribute. However, systematic analyses of the effect of such a matching mechanism are still lacking. This article tests the eff...
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Direct-mail fundraisers commonly provide a set of suggested donation amounts to potential donors, in addition to a write-in option. Standard economic models of charitable fundraising do not predict an impact of suggested amounts on charitable giving. However, our field experiments on direct-mail solicitations to over 10,000 members of a public television station tell a different story. We find ...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2015
ISSN: 1556-5068
DOI: 10.2139/ssrn.2702174